Immunity: New Research Gives Echinacea A Glowing Report
Q: What's worse than suffering the discomfort and congestion of a common cold?
A: A flawed study that encourages you to avoid a herbal remedy that reduces the duration of the common cold.
Getting all prestigious with it
About two years ago, I told you about a study that found the herb echinacea to be ineffective in preventing or treating the common cold. The study was published in the New England Journal of Medicine, and you've probably noticed that nearly every mainstream report that mentions NEJM leads off by calling it 'the prestigious' New England Journal of Medicine.
Unfortunately, all that prestige helped convince consumers that the study was sound and echinacea was ineffective. Sales of echinacea quickly dropped off after its publication.
Of course, the mainstream media ignored the most glaring flaw of the study: The dosage used was about one-third of the typical recommended dosage. This is a cute trick we've seen periodically in other alternative health care research: Use a ridiculously low dosage, and then send out the reports: echinacea, vitamin E, folic acid (fill in the blank) doesn't work!
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