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News & Views
How The Mainstream Is Selling Out To Unscrupulous Food Manufacturers
Date: 12/07/11
Keywords: Artificial sweeteners, Diabetes, Diabetes Type 2, Cardiovascular Health, fluoride, Obesity, Nutrition
Recently the Commission on Dietetic Registration (CDR), which is part of the American Dietetic Association (ADA) in the US, approved a programme created by the Coca-Cola Company Beverage Institute for Health and Wellness. The programme is cleverly called, “Children’s Dietary Recommendations: When Urban Myths, Opinions, Parental Perceptions & Evidence Collide” and it will cover what Coca- Cola refers to as ‘urban myths’ about the safety of ‘food ingredients’. These ingredients include fluoride, sugar, artificial colours and non-nutritive sweeteners.
Some will call it a conflict of interests, others will call
it down right crazy... Me? Well I think it’s a
combination of the two and nothing short of scandalous!
I’m talking about this news headline I recently came across: Dieticians Are Buying Coke’s Line: Sugar, Fluoride, Artificial Colours are SAFE for Children!
Yep, you read that right... and I’ll say it again: Scandalous!
Sugar around their mouths
According to the news article, registered dieticians in the US will be formally educated by the Coca-Cola Company on how ‘safe’ the ingredients of their products are. Participating dieticians will even earn ‘Continuing Professional Education unit credits’.
Recently the Commission on Dietetic Registration (CDR), which is part of the American Dietetic Association (ADA) in the US, approved a programme created by the Coca-Cola Company Beverage Institute for Health and Wellness. The programme is cleverly called, “Children’s Dietary Recommendations: When Urban Myths, Opinions, Parental Perceptions & Evidence Collide” and it will cover what Coca- Cola refers to as ‘urban myths’ about the safety of ‘food ingredients’. These ingredients include fluoride, sugar, artificial colours and non-nutritive sweeteners.
The guys at Coca-Cola have carefully examined the effects of these ingredients on children’s health, growth, and development, and they found that they pose absolutely no risk at all. In fact, Dr. Ronald Kleinman, head of the CDR programme, explored the most common misconceptions about these food ingredients and makes suggestions on how dieticians can help quell unnecessary fears among parents about their children’s health.
One glance at Dr. Kleinman’s credentials and he strikes you as a man that knows what he’s talking about. He is physician-in-chief at Massachusetts General Hospital for Children, chief of the Paediatric Gastrointestinal and Nutrition Unit, and Associate Professor of Paediatrics at Harvard Medical School, in the US.
Dig a little bit deeper and that’s where things start to lose their shine!
Throughout his career, Dear Dr. Kleinman has received a great deal of money from the food manufacturing industry — like Mead Johnson and Nestle Ltd, the makers of artificial infant formula. His study on the optimal duration of breastfeeding was funded by Gerber Products — a breastfeeding and baby food manufacturer. When Gerber was sued for deceptive advertising, the good doctor served as a paid expert witness... He also contributed to a brochure entitled “Variety’s Mountain”, intended for children, which was produced by none other than the Sugar Association, in the US.
That’s why it should come as no surprise that Dr. Kleinman is also sponsored by the Coca-Cola Company... Clearly, the deal is that Kleinman will convince dieticians that the ingredients in Coke are safe, the dieticians, in turn, will tell parents that their fears are unfounded, and Coca-Cola will sell more Coke to children... Perfect!
Little gems of deceit
The CDR’s programme materials inform dieticians that the majority of studies, so far, have not found a link between sugar and behaviour in children generally or children diagnosed with attention deficit hyperactivity disorder! It continues to claim that any connections between artificial colours and neurotoxicity, or fears of the dangers of fluoride, are completely imaginary and come from hysterical parents.
These are all such blatant gems of deceit!
Countless studies have shown the complete opposite and our regular readers will know that sugar and artificial sweeteners are anything but safe. Fluoride poses a significant risk to the kidneys and commonly used food dyes pose numerous health risks, which include hyperactivity in children, cancer (in animal studies), and allergic reactions. For these reasons, in Britain and the European Union, actions have been taken to virtually end the use of dyes in any food products!
Much as things might seem to be a lot more progressive in Britain and the rest of Europe, this couldn’t be further from the truth. Recently, we reported on how The UK Department of Health (DoH) enrolled the services of McDonald's, KFC, Kellogg's and PepsiCo to help write the DoH policy on obesity!
The newspaper The Guardian reported that in early meetings with the DoH, these commercial partners have been invited to draft priorities and identify barriers, such as EU legislation, that they would like removed...
Really? Is this what it is all coming too?
No wonder we’re experiencing an ever-increasing sick society!
To read more about how fundamental conflicts of interest in the mainstream and food industry put our health at great risk, click here:
Sources:
‘Dieticians Are Buying Coke’s Line: Sugar, Fluoride, Artificial Colors are SAFE for Children!’ published online 14.06.11, by the Alliance for Natural Health, anh-usa.org
"McDonald's and PepsiCo to help write UK health policy" Felicity Lawrence, The Guardian, 11/12/10, guardian.co.uk
Back to topI’m talking about this news headline I recently came across: Dieticians Are Buying Coke’s Line: Sugar, Fluoride, Artificial Colours are SAFE for Children!
Yep, you read that right... and I’ll say it again: Scandalous!
Sugar around their mouths
According to the news article, registered dieticians in the US will be formally educated by the Coca-Cola Company on how ‘safe’ the ingredients of their products are. Participating dieticians will even earn ‘Continuing Professional Education unit credits’.
Recently the Commission on Dietetic Registration (CDR), which is part of the American Dietetic Association (ADA) in the US, approved a programme created by the Coca-Cola Company Beverage Institute for Health and Wellness. The programme is cleverly called, “Children’s Dietary Recommendations: When Urban Myths, Opinions, Parental Perceptions & Evidence Collide” and it will cover what Coca- Cola refers to as ‘urban myths’ about the safety of ‘food ingredients’. These ingredients include fluoride, sugar, artificial colours and non-nutritive sweeteners.
The guys at Coca-Cola have carefully examined the effects of these ingredients on children’s health, growth, and development, and they found that they pose absolutely no risk at all. In fact, Dr. Ronald Kleinman, head of the CDR programme, explored the most common misconceptions about these food ingredients and makes suggestions on how dieticians can help quell unnecessary fears among parents about their children’s health.
One glance at Dr. Kleinman’s credentials and he strikes you as a man that knows what he’s talking about. He is physician-in-chief at Massachusetts General Hospital for Children, chief of the Paediatric Gastrointestinal and Nutrition Unit, and Associate Professor of Paediatrics at Harvard Medical School, in the US.
Dig a little bit deeper and that’s where things start to lose their shine!
Throughout his career, Dear Dr. Kleinman has received a great deal of money from the food manufacturing industry — like Mead Johnson and Nestle Ltd, the makers of artificial infant formula. His study on the optimal duration of breastfeeding was funded by Gerber Products — a breastfeeding and baby food manufacturer. When Gerber was sued for deceptive advertising, the good doctor served as a paid expert witness... He also contributed to a brochure entitled “Variety’s Mountain”, intended for children, which was produced by none other than the Sugar Association, in the US.
That’s why it should come as no surprise that Dr. Kleinman is also sponsored by the Coca-Cola Company... Clearly, the deal is that Kleinman will convince dieticians that the ingredients in Coke are safe, the dieticians, in turn, will tell parents that their fears are unfounded, and Coca-Cola will sell more Coke to children... Perfect!
Little gems of deceit
The CDR’s programme materials inform dieticians that the majority of studies, so far, have not found a link between sugar and behaviour in children generally or children diagnosed with attention deficit hyperactivity disorder! It continues to claim that any connections between artificial colours and neurotoxicity, or fears of the dangers of fluoride, are completely imaginary and come from hysterical parents.
These are all such blatant gems of deceit!
Countless studies have shown the complete opposite and our regular readers will know that sugar and artificial sweeteners are anything but safe. Fluoride poses a significant risk to the kidneys and commonly used food dyes pose numerous health risks, which include hyperactivity in children, cancer (in animal studies), and allergic reactions. For these reasons, in Britain and the European Union, actions have been taken to virtually end the use of dyes in any food products!
Much as things might seem to be a lot more progressive in Britain and the rest of Europe, this couldn’t be further from the truth. Recently, we reported on how The UK Department of Health (DoH) enrolled the services of McDonald's, KFC, Kellogg's and PepsiCo to help write the DoH policy on obesity!
The newspaper The Guardian reported that in early meetings with the DoH, these commercial partners have been invited to draft priorities and identify barriers, such as EU legislation, that they would like removed...
Really? Is this what it is all coming too?
No wonder we’re experiencing an ever-increasing sick society!
To read more about how fundamental conflicts of interest in the mainstream and food industry put our health at great risk, click here:
Sources:
‘Dieticians Are Buying Coke’s Line: Sugar, Fluoride, Artificial Colors are SAFE for Children!’ published online 14.06.11, by the Alliance for Natural Health, anh-usa.org
"McDonald's and PepsiCo to help write UK health policy" Felicity Lawrence, The Guardian, 11/12/10, guardian.co.uk
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